Conversations with Leaders: Liz Eustace

As a Coach and seeker (like you), I’m always looking to learn from new leaders, teachers and colleagues. Listening to the experiences of others is how we expand our point of view and explore deeper insights into our own lives.
I’m excited to introduce the beginning of my interview series! I’ll be asking thought leaders in the self-help and business spheres all about life, goals, and success – and I’m thrilled to share these conversations with you.
Today, I’m talking to the Creator of alignyo, Liz Eustace.
I met Liz a few years ago, when she was the regional brand manager at lululemon athletica. After a decade of working in the business of yoga, she launched an awesome online community about yoga called alignyo. With a mission to make yoga fun and accessible for everyone, Liz is passionate about getting people on the mat. alignyo shares nutritional tips, product reviews, at home videos and local class reviews. She’s an incredible entrepreneur, wife, mother and friend. 

Here’s some insight from Liz:

Anna: How did you take the leap to starting your own business?
Liz: It was organic – from a place of sharing information. I had taken hundreds of yoga classes when I was marketing and pre-branding stores for lululemon. When I left lulu, people kept reaching out to ask about great classes all over the east coast of America. 

I had this ‘A-ha!’ moment when I realized that for New York, I could suggest a class with Elena Brower on a Saturday and Dana Flynn on a Sunday, and that person would leave NYC having taken ‘drop in’ classes with two of the best teachers in the country. It was powerful – so the leap was made.

Anna: Who do you admire?
Liz: My husband – because he comes through the door at the end of every day with a smile and boundless energy. He is ridiculously generous with his spirit and makes me laugh – even with twelve hour days, raising two kids in New York, our 90 pound golden retriever…he’s just the best person I know.
Anna: What’s one thing you couldn’t live without?
Liz: Brutally, I have to say my phone. I’m not proud of that, but I’m not sure how else I would do it all.
Anna: What’s the motto you live by?
Liz: Get out of your own way! Open your heart and do it. You will never fail if you do.  
I’m a big believer that when you do what aligns with your natural strengths and talents, it makes it easier for you to achieve success. Liz’s ability to clearly define her passion enabled her to launch her own business. 

Sometimes it takes courage, other times it comes from simply listening and being creatively tuned into your own life. 

Sign up for alignyo to get tips on yoga, healthy food and more. 


Treat Yourself to Spa Deals

Sometimes it feels like our lives are filled with tight deadlines, frustrations and demands.

While we know how awful stress is, we’re constantly racing anyway.

It can be difficult to slow down and take time for ourselves.

But, we may not realize how our mind and body pay the price.

Need a break?

During that moment of down time at work, there’s an easy way to set up an appointment with where you’ll find exclusive health and beauty deals in NYC that offer stress-soothers from massages, to detox treatments, facials, haircuts and more.

Pampering yourself will give you energy to meet your personal challenges, feel self-confident, have healthy relationships, and more enjoyment in your life.

If you want to be your best, it’s time to take action and make yourself a priority.

As a Self in the City subscriber, you get an extra $10 towards any treatment on the site (if you have yet to book on

Enter SELFINTHECITY in the Gift Certificate Box when checking out.

Click here to book it.

Turn Over a New Leaf

As summer ends and autumn begins, the sun sets earlier and the days get shorter.

Trees prepare for winter as their leaves change colors and eventually fall to the ground.

Nature responds naturally to the changing seasons. Let today, the first day of fall, inspire you towards personal growth. It’s time to let go of what no longer serves you and take on new challenges and responsibilities.

Despite your desire to make positive changes, you may feel stuck in bad habits and resist making a change. So, stop resisting it and start taking action.

And, if you’re having trouble changing on your own, having a life coach will help you get where you want to be more quickly and easily.

As a life coach, I’ll cheer you on, give you feedback, reaffirm your commitment, and motivate you to create new habits. You’ll discover healthy ways to manage your life.

I’ll track your performance to enable you to accomplish your goals. Don’t wait any longer to start a new career, boost your self-confidence, have a body you love or improve your relationships.

Just as trees know how to prepare for winter, personal growth starts with you knowing you’re ready and willing to take a step forward to change your life.

Today starts a new season-a reason to let bad habits fall away.

Turn over a new leaf.

Anna Goldstein’s Life Coaching Tips

Speedball Fitness Hip Box

At the end of the work week, you might be ready to throw some punches.

However, you know if you do there might be negative consequences.

If you want to release pent up stress, there’s no better way to fight it off than in a cardio boxing fitness class.

Master Trainer, Founder & Creator of Speedball Fitness, Steve Feinberg, co-developed Hip Box with boxing expert/fitness enthusiast Boyd Melson.

Hip Box is a boxing aerobics class set to a hip hop soundtrack that integrates the fundamental techniques and skills of boxing.

You’ll learn innovative variations of the sparring jabs, power punches, defense moves, and footwork patterns that will help you maximize flexibility, core strength, increase your mental focus and burn off up to 200- 500 calories.

Join Steve and Boyd on Friday, August 7th, in a Free Hip Box class at 5pm and with Pheonix on Saturday, August 8th at 12pm in Times Square New York at Radio Shack’s Netogether event (or watch it streamed live at

Beginner and advanced boxers are welcome to attend.

After Hip Box class, you’ll hit the weekend feeling strong and confident.

Food For Thought

Almost everyone carries in their field an accumulation of old, emotional pain. This sensation is what Eckhart Tolle describes as the “pain-body”; the voice in your head that tells sad, anxious, or angry stories about yourself and your life, about other people, the past, future, or even imaginary events. In addition to the movement of thought, there is another dimension to the ego: emotion. Emotion is the body’s reaction to your mind- the body’s response to a thought. The body believes in what the mind is thinking, and it cannot tell the difference between the body itself and a thought. Your story of the past consists not only a mental recollection, but also emotional memory – and you’re forced to reenact the past again and again.

“The voice in the head tells a story that the body believes in, reacts to and continuously disrupts the body’s natural state of well-being.”

Dysfunctional thought patterns that make up the ego’s negative thoughts feed the “pain-body.” Everything negative we say about ourselves to ourselves (self-talk) and to others is programing us for failure, and creating self-fulfilling prophecies. The brain reacts more strongly to stimuli that it deems negative. There is a greater surge in electrical activity.

Worry is repetitive negative thought patterns that pretend to be important and necessary. Your mind commands “give me your attention, this is important.” However, you’ll never worry your way out of a problem.

For example: the thought,”I haven’t been successful in relationships and I never will be.”
This one negative thought can take possession of your entire mind. It’s the momentum of the mind and the structure of the “pain-body.” These types of thoughts are food for the “pain-body.”

You can go beyond the ego by taking responsibility for your inner state now. Even if blame seems more than justified, as long as you blame others, you will continue to feed the “pain-body” and will remain trapped in your ego. Instead of blaming darkness, you bring in the light. With forgiveness, your victim identity dissolves, and your true power emerges-the power of presence. You can step out of the stream of thinking and take your attention to the present, and immediately the past no longer has that power over you.

“Nothing ever happened in the past that can prevent you from being present now; and if the past cannot prevent you from being present now, what power does it have?” (p.141)

Make sure you feed your mind good food. A positive thought has a totally different feeling-tone than a negative one. The present moment is limitless and has infinite potential.

Slipping Into The Role of The Ego

“Constant alertness is required to not let the ego take it over. The challenges that come into your lives – either the challenge drags you into old conditioned ego reactions or wakes you up more.”

“Everyday that you do – you use small steps. Not look to some future moment that promises some greater fulfillment – that is a delusion. The main focus must be in the doing.”

As a young individual, you can easily think about the future – a career, loving relationship and whatever else. It is easy to lose sight of the NOW.

Tolle says “To master any endeavor – you must be total in what you do.”

It’s A Choice To Listen To The Voice

Thinking leads to behaviors. Negative thinking effects everything from relationships, to health, money and happiness. When you begin to notice thoughts and your excessive concern with an illusion about the past or the future, you lose your personal power.

You create your thoughts and you have the power to change them!

The first thing to do is just notice that you have them and be compassionate with yourself (you might find you are saying mean things to yourself). Let them speak and pay attention to your self-talk, once you know they are there, then you have the power to change them.

“See if you can catch, this is to say, notice, the voice in the head, perhaps in the very moment it complains about something, and recognize it for what it is: the voice of the ego, no more than a conditioned mind-pattern, a thought. Whenever you notice that voice, you will also realize that you are he awareness that is aware of the voice. In the foreground, there is the voice, the thinker. In this way you are becoming free of the ego, free of the unobserved mind. The moment you become aware of the ego in you, it is strictly speaking no longer the ego, but just an old, conditioned mind-pattern. Ego implies unawareness. Awareness and ego cannot coexist.”

I hear lots of women who are critical about their looks, especially when it comes to weight and body image. Notice your voice, how it effects your behavior and produces results. You are not your ego. Your inner essence is filled with love- make a choice to listen to your inner voice. .

The Background Unhappiness

“The ego creates separation, and separation creates suffering. The ego is therefore clearly pathological. Apart from the obvious ones such as anger, hatred, and so on, there are other more subtle forms of negativity that are so common they are usually not recognized as such, for example, impatience, irritation, nervousnesss, and being ‘fed up.’ They consititue the background unhappiness that is many people’s predominant inner state. You need to be extremly alert and absolutely present to be able to detect them. Whenever you do, it is a moment of awakening, of disidentification from the mind.”

The Secret of Happiness

All of the above are assumptions, unexamined thoughts that are confused with reality. They are stories the ego creates to convince you that you cannot be at peace now or cannot be fully yourself now. Being at peace and bein who you are, that is, being yourslef are one.

How to be at peace now? By making peace with the present moment.

Attached To Labels

People are attached to things all over the world and living in New York City, where nature isn’t easily found and shopping is- it can be easy to let your thoughts get attached to labels. The first thing that comes to my mind is exclusive designer labels, such as, Prada, Gucci, Fendi, etc. all the top designers.

Labeling things by what you have or don’t have does not doesn’t define who you are. People get so absorbed in their thoughts, they can become totally unaware of what really is (other people and their surroundings). The ego resists the present moment- it gives more attention to the past and the future. The ego overlooks the now.

“Words, no matter whether they are vocalized and made into a sounds or remain unspoken as thoughts, can cast an almost hypnotic spell upon you. You easily lose yourself in them, become hypnotized into implicitly believing that when you have attached a word to something you know what it is. The fact is: You don’t know what it is. You have only covered up the mystery with a label. Everything, a bird, a tree, even a simple stone, and certainly a human being, is ultimately unknowable. This is because it ha unfathomable depth. All we can perceive experience, think about, is the surface layer of reality, less than the tip of an iceberg.

Underneath the surface appearance, everything is not only connected with everything else, but also with the source of all life out of which it came.”

98% of our thoughts are useless and repetitive. Your ego is a false sense of self identification of form and has an endless desire for more. me and my story/ your personal history which you identify with your past. Most people identify with their story- their failures, successful what has happened. In your essence, that is not who you are- it is no more then a bundle of thoughts, that you believe who you are.

The ego can put you into a box and create limitations based on thoughts and perceptions. For example, going into your story and then labeling it as who you are (e.g.,”I am poor,” “I am overweight”, “I am beautiful”, “I am smart,” etc.).

Eckhart Tolle made a statement last night on the Webcast, “When you ask yourself ‘Who am I?’ You’re not supposed to answer the question, you’re supposed to leave it blank.

I encourage you to make friends with the present moment and be comfortable with who you are as you are- with nothing else defining you.